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PS-eNewsletter, WordPress Newsletter ohne Drittanbieter

PS-eNewsletter bringt professionelle Newsletter-Erstellung und Abonnenten-Verwaltung in WordPress.

Denke an all das Geld, das Du sparst, wenn Du Deinen E-Mail-Dienst eines Drittanbieters einstellst.

7 professionally designed templates included.
Enthält 7 professionell gestaltete Vorlagen.

Einfache Newsletter-Erstellung

Verwende den bekannten WordPress-Theme-Customizer, um eine E-Mail-Vorlage und einen Layout-Inhalt auszuwählen. Sieh genau, wie Deine Nachricht aussehen wird, bevor Du auf Senden klickst.

Wähle aus den professionell erstellten Vorlagen oder erstellen Deine eigenen.

Gestalte erstaunlich aussehende Newsletter sehr schnell.
Gestalte erstaunlich aussehende Newsletter sehr schnell.

Füge eine persönliche Note hinzu

Verwende Data Builder-Tags, um Mitgliedsdaten in Deine E-Mails zu ziehen und Newsletter zu personalisieren.

Pepp Dein Design mit Überschriften und Hintergrundbildern auf und behalte die volle Kontrolle über Farben.

Hinzufügen und Verwalten von Abonnenten mit Leichtigkeit

Bette Abonnement-Formulare mit einem Widget oder einem Shortcode ein. Sammel nur eine E-Mail-Adresse oder konfiguriere die Erfassung eines Vornamens und lass die Abonnenten die Gruppe auswählen, der sie beitreten möchten.

Der PS-eNewsletter unterstützt die empfohlene Double-Opt-In-Methode zum Abonnieren und ermöglicht es Dir, eine Begrüßungs-E-Mail einzurichten, die automatisch an alle neuen Abonnenten gesendet wird, sowie benutzerdefinierte Seiten zum Abonnieren und Abbestellen.

Verwalte gesendete E-Mails und verwende sie als Vorlagen für zukünftige Newsletter.
Verwalte gesendete E-Mails und verwende sie als Vorlagen für zukünftige Newsletter.

Newsletter senden

Um einen Newsletter zu versenden, wähle einfach die relevanten Empfänger aus, klick auf Senden und verfolge ihn über den Fortschrittsbalken.

Verfolge die Newsletter-Ergebnisse, verbessere den Inhalt und verwende die Klon-Schaltfläche, um das Newsletter-Layout für zukünftige E-Mails zu beschleunigen.

Erste Schritte:

Lesen Sie zunächst den Abschnitt Installieren von Plugins.

Installieren:

1. Lade die Plugin-Datei herunter

2. Entpacke die Datei in einen Ordner auf Deiner Festplatte

3. Lade die  /eNewsletter/ Ordner und alle seine Inhalte in die /wp-content/plugins/ Ordner auf Deiner Webseite

4. Melde Dich bei Deinem Admin-Panel für WordPress oder Multisite an und aktiviere das Plugin

Nach der Installation und Aktivierung wird in Deinem Administrationsbereich ein neuer Menüpunkt angezeigt: PS-eNewsletter.

e-newsletter-2590-menu

Einrichten

Als erstes möchtest Du Deine Einstellungen konfigurieren. Klicke auf den Untermenüpunkt Einstellungen.

Es gibt 3 Registerkarten, die Deine Aufmerksamkeit sofort benötigen:

Allgemeine Einstellungen - Deine Standardeinstellungen.
Allgemeine Einstellungen – Deine Standardeinstellungen.
Einstellungen für ausgehende E-Mails - wie Deine Newsletter gesendet werden.
Einstellungen für ausgehende E-Mails – wie Deine Newsletter gesendet werden.
Bounce-Einstellungen - Umgang mit E-Mails, die zurückgeschickt werden.
Bounce-Einstellungen – Umgang mit E-Mails, die zurückgeschickt werden.

Die allgemeinen Einstellungen sind ziemlich einfach. Im Folgenden findest Du einige nützliche Links für die Standardeinstellungen für SMTP und POP, wenn Du Google Mail, Yahoo oder Hotmail verwendest:

If you are using your host’s webmail services, you can get the settings you need in cPanel. Go to “Add/Remove E-mail Account(s)”. Next to the email account you want the settings for, select “Configure Email Client” from the dropdown. You’ll find all the settings you need on the page that opens next.

cpanel-email-config1
cpanel-email-config2

Once you have your Outgoing and Bounce Settings configured, click the “Test Connection” button for each to be sure they work properly.

Next up: the User Permissions tab. Here, you can fine-tune the capabilities of any active user role on your site.

e-newsletter-permissions21

If you do not want any other users to have access to any settings, you can leave everything blank. You won’t see the Administrator role there, because it has all capabilities by default.

Creating a Newsletter

Now that you have everything configured in the settings, let’s go build a newsletter!

Click “Create Newsletter” in your eNewsletter menu. You will see the newsletter builder which uses the WordPress customizer feature to make your job real easy. It updates in real-time too!

Fully customizable templates with the WYSIWYG builder.
Fully customizable templates with the WYSIWYG builder.

Simply select the template you wish to use, then fine-tune the email settings for this particular newsletter if you wish.

The WYSIWYG content editor should be very familiar. You can add any content you wish to your newsletter including links, images and.

e-newsletter-content

The final settings allow you to add a background image and adjust the color scheme if you want to.

Once you’re done, save your newsletter. Then enter your email address in the “Send Preview” area and click the send button. Check your email for your brand-new newsletter.

Reporting and Other Features

Now that you have a newsletter created, and some data to report, let’s take a look at how you can view that data. Click “Reports” in the eNewsletter menu.

There you will see all the data associated with the 5 most recent newsletters and the 5 most recent members. This includes info like how many newsletters were sent, to how many members, in which groups, how many were opened and how many were bounced. Cool huh?

e-newsletter-dashboard-2

Now click “Newsletters” in the eNewsletter menu. That screen shows info about all the newsletters that have been sent or simply created. Simply click column headers to sort the display by date created, subject or template.

e-newsletter-2300-newsletters

Sending Newsletters

When you’re ready to send a newsletter, simply click the “Send” button next to the newsletter you want to send (you can do so from either the Reports screen, or the Newsletters screen). On the next screen, specify who the newsletter should be sent to and set your filtering and scheduling preferences.

1. Send to all subscribers. 2. Send to subscribers of selected groups. 3. Send to subscribers on selected Membership Access Levels. 4. Send to subscribers with specified user roles. 5. Send to all network admins. 6. Set filtering options. 7. Set your scheduling preference.
1. Send to all subscribers.
2. Send to subscribers of selected groups.
3. Send to subscribers on selected Membership Access Levels.
4. Send to subscribers with specified user roles.
5. Send to all network admins.
6. Set filtering options.
7. Set your scheduling preference.

You can target 5 specific types of subscribers who should receive your newsletter:

  • All active members
  • Selected newsletter groups
  • Subscribers on selected Membership access levels
  • Subscribers with specific WordPress user roles
  • Admins of all network sites

Selecting All Active Members will send your newsletter to everyone who has subscribed to every group.

eNewsletter Groups enables you to send only to subscribers of selected groups.

The Membership Plugin Levels option will only appear if you have our Membership plugin active on your site. Here, you can select to send your newsletter to subscribers on specific Membership Access Levels.

Select any WordPress User Roles to send the newsletter to all subscribers with those selected roles on your site.

Ticking the Admins of All Sites checkbox will send your newsletter to, you got it, all subsite admins in your network. Note that this option will send your newsletter to all subsite admins whether they are subscribed or not.

You can choose to filter the users who should receive your newsletter so those who have already received it don’t get it again. You can also select to re-send a newsletter only to selected users whose previous sending got bounced back.

Finally, you have 3 options to send your newsletter:

  • Click the big blue Send newsletter now button to send it immediately to everyone you had selected above.
  • Click the Send in background button to let WordPress take care of it via CRON while you tend to other business.
  • Click the Edit link to open the form where you can schedule your newsletter for a specific date and time.

Group Mailing Lists

Oh yeah… did we mention groups? Let’s take a look at that now. Go to “Member Groups” in the eNewsletter menu.

There, you can create as many groups as you need or want. Member groups are basically mailing lists that your users can subscribe to.

e-newsletter-groups

Once users have signed up for group newsletters, you can view and edit that information on the Members page. Click “Members” in the eNewsletter menu to view that now.

Managing Members

On the Members screen, you’ll find all the information you need about how many newsletters were sent to each member, how many were opened or bounced and which groups they are subscribed to.

You can sort the display by clicking any column header, and filter to show only certain categories using the “Show…” buttons.

e-newsletter-manage-members

You can even filter the display to show only the data pertaining to a specific newsletter by clicking on the newsletter name in the “Groups” column.

Click the “Change Groups” button in the Actions column for any user to instantly add or remove them from any groups you like. To help you find the users you’re looking for, there’s even a handy search form that will search any text string. For example, to find all users with a gmail address, simply enter gmail in the search box. Click: instant custom sorting!

e-newsletter-groups-edit-2

You can also edit member’s email addresses and names simply by clicking the Edit button in the Actions column. Very handy for those members who change addresses or want your newsletters sent to an alternate address.

e-newsletter-edit-members

You’ll also notice buttons at the top that say “Show the New Member / Import forms” and “Show the export Members form”. Clicking them will open the forms that enable you to create new members, add them from a CSV file or export selected groups to a CSV file.

e-newsletter-members-2

When importing a member list, the contents of your CSV file should look like the following (note that file should not have headers).

e-newsletter-csv

Getting Users to Subscribe

How do your users subscribe to your newsletter groups, you ask? You’ll find a new widget under “Appearance” > “Widgets” that you can add to any sidebar you like.

e-Newsletter Subscribe Widget

Depending on your theme, it could look like this on the front-end when users are logged-in. Of course, not-logged-in visitors will need to enter their email address and, optionally their name.

e-newsletter-subscribe-widget-front

You can also use a shortcode to include the subscription form wherever you need it.

The shortcode has 3 parameters that you can customize.

  • show_name enables/disables the “Name” field in the form for site visitors.
  • show_groups enables/disables the group selection for site visitors.
  • subscribe_to_groups auto-subscribes users to the groups specified by ID.

For example, the shortcode configured as follows would hide the group selection checkboxes, automatically subscribe the user to groups with the specified IDs, and ask for the visitor’s name.


Use the shortcode to add the subscription form to any post or page content, or even include it in custom page templates using the do_shortcode function.

Using Custom Themes

Yes! You can make your own custom newsletter themes. Simply copy an existing theme from the following folder:

e-newsletter/email-newsletter-files/templates

Change the name of the copied theme folder to any name you like. Then open the style.css file inside your new theme, and change the Theme Name to the same new name. Now you have your own theme that you can customize to your heart’s content.

Once you are done customizing, you’ll need to upload your newsletter theme to your site. You can use either FTP for this, or the File Manager feature at your host’s cPanel or Plesk.

To prevent overwriting your custom themes when you update the plugin, e-Newsletter creates a special folder for them when you activate the plugin.

You’ll find the enewsletter-custom-themes folder in wp-content/uploads(+/siteID/ if activated on a single blog of a multi-site install).

e-newsletter-custom-themes

Once you have added your custom themes to that folder, they will be available for selection in the templates area when you create or edit a newsletter.

Additional Customization Options

Yup, there’s more! You can use following data-builder tags (macros) in either the newsletter builder or your custom theme templates.

  • {FIRST_NAME} displays the user’s WordPress first name in the newsletter
  • {USER_NAME} displays the user’s WordPress username in the newsletter
  • {TO_EMAIL} displays the email address the newsletter was sent to
  • {VIEW_LINK} displays the link to view the newsletter in a browser
  • {DATE} displays the date the newsletter was sent

For example, you could add them to the content area of the newsletter builder:

e-newsletter-macros

And your users would see that information displayed in the newsletter they receive:

e-newsletter-macro-view

e-Newsletter Features

e-Newsletter has all the features you need to build and maintain a successful email newsletter for your website.

  • 7 professional email templates
  • Live preview of your email as you build it
  • Keep constant design by cloning previous emails
  • Segment your subscribers by creating unlimited groups
  • Define a default group for new subscribers
  • Send newsletters to all subscribers, a group or a specific WordPress role
  • View receipts, opens and bounces for each subscriber
  • Automatically send welcome emails to new subscribers
  • Automatically subscribe new website members
  • Create custom subscribed and unsubscribed pages
  • Easily display a subscribe form with a widget or shortcode
  • Use double opt-in for new subscribers